Purpose:
To create a brand film that visually translated the new positioning of Chris Wellness Resort in Campos do Jordão. A comprehensive audiovisual project designed to strengthen the brand as a reference in sophisticated mountain hospitality, targeting young couples seeking luxury, relaxation, and exclusive wellness experiences. The content was developed for use across digital platforms, branding initiatives, institutional events, tourism trade shows, and advertising campaigns.

Creative Team:
The production was led by Bruno Carvalho (Director of Photography) and Lucia Cavalheiro (Creative Director), with an intimate, detail-driven approach that ensured authenticity and sophistication in every scene.

Production Days:
The project was executed in two production phases, combining photography and video. The shoots explored different areas of the hotel and the surroundings of Campos do Jordão, leveraging both the city’s charming atmosphere and the exclusive spaces of Chris Wellness Resort.

Talent Diversity:
A strategic casting selection representing the hotel’s target audience, adding dynamism, emotional connection, and credibility to the audiovisual narrative.

Cinema with Strategy:
From the outset, the objective was clear: to produce a brand film with cinematic language and strong sensory appeal, conveying not only the hotel’s structure and services, but also the unique experience of staying at Chris Wellness Resort.

Final Impact:
Chris Wellness Resort now has a high-impact branding film aligned with best practices in hospitality marketing, ready to be used in digital campaigns, brand activations, and tourism fairs, reinforcing its position as one of the leading luxury destinations in Campos do Jordão.